The Colorado Springs man who designed the black and
white POW/MIA flag flown everywhere from federal
buildings to Harley-Davidson fenders died Thursday at
his home.
Newt Heisley was 88.
"Newt wanted no hoopla. All he wants is a celebration,"
his fiancee, Donna R. Allison, said.
That's what he'll get on Flag Day, June 14, from 1-4
p.m. at the American Legion Post 38 in Security. The
public is invited. He will be entombed at Shrine of
Remembrance next to his wife of 61 years, Margaret
"Bunny", who died in 2005.
The prolific image he sketched in pencil in 1971 has the
silhouette of a man under a guard tower and behind
barbed wire. It's a symbolic reminder that not every
soldier returned from the war in Vietnam.
The flag flew over the White House when President Ronald
Reagan marked the first POW/MIA Recognition Day. Biker
groups adopted the flag, tattooing the image on their
bodies, patching it on jackets and flying it from their
bumpers.
Newt Heisley sported the image on his hat, lapel and
license plate.
"Everyone knew it was Newt's flag," Allison said. "He
would personally sign them for people, that's what he
would do for years."
He never dreamed it would be a national icon. He was
simply "the ad guy" around town.
- "He was just working for an ad agency. He came
up with the rendition of the flag," said his son,
James Heisley. "At first he was almost embarrassed,
but he got kind of used to it. It defined his life."
Newt Heisley was proud of what the flag meant. He
was a C-46 transport pilot in World War II in the
Pacific.
"It was typical to present it in black-and-white and
his idea was to go back and do some color," James
Heisley said. "They came and looked at it and said,
‘That's it.'"
Newt Heisley worked in advertising for 25 years in
big Manhattan agencies before moving to Colorado
Springs to start an his own advertising firm.
"He decided there had to be greener pastures," James
Heisley said. "He almost took a job in Bermuda, but
my mom was a little leery of living on an island.
They said, ‘Let's head West and see what we can
see.' They were on the way to California and pulled
into a hotel room in Colorado Springs in the dark.
In the morning he saw Pikes Peak and said, ‘Bunny,
we aren't going any further.'"
He retired from Heisley Design and Advertising in
1987.
"He didn't expect to get any recognition. If he had
a nickel for every time that image appeared, he and
I'd be multi-multi millionaires," James Heisley
said. "Newt always said it was better as public
image."
He also is survived by another son, Jeffrey N., who
modeled for the silhouette on the flag;
daughters-in-law Susan Heisley and Deborah Heisley;
and granddaughter Sara Heisley.
- Saturday’s
weather wasn’t the greatest, but it
wasn’t enough to stop nearly a thousand bikers
from hitting the road for a good cause.
- The 6th Annual Wausau Firefighters Ride for
the Muscular Dystrophy Association kicked off
early Saturday morning and despite the cold
temperatures, the firefighters say they have
seen their biggest turnout yet.
-
- "This means a lot. I'm just glad we can all
come together to help the kids with muscular
dystrophy. We assist them with getting
wheelchairs as well as getting them off to
camp,” said firefighter Andy Adrian, who
organizes the ride. “There's not a Harley person
out here right now who wouldn't help those kids
out."
- "We like to ride no matter what, but when
the proceeds go to a worthy cause like MDA, it's
better yet,” said Alan Fannin, a biker from
Crandon who came down for the MDA Ride.
- If riding on a motorcycle during less than
perfect weather isn’t for you, you can still
help out the Muscular Dystrophy Association.
- For just a $5 donation to the MDA, you can
take part in all the food, raffles and live
entertainment you can handle until midnight
Saturday.
- The festivities are being held at Harley
Davidson of Wausau.